The Guilford County government hopes to improve its public image and this is one of the reasons Guilford County Director Mike Halford and HR officials are reviewing the resumes of candidates for the brand new position well. Paid Guilford County Public Relations Officer.
The Guilford County Council of Commissioners approved the post in the 2021-2022 fiscal budget passed in June, and now county officials are looking for the right fit for the job – who will pay between $ 91,590 and $ 159,690 per year .
Guilford County Director Mike Halford said improving communications is a priority and noted the county has had to do a lot of communication lately, during the COVID-19 period.
According to a note posted in the county’s online classified ad, the first review of nominations was scheduled to take place in mid-September.
According to the official job description, the County Public Relations Manager “will oversee Guilford County’s overall public relations and communications strategy, working closely with the county administration to define, develop and unify the image of County branding, maximizing media value for the County, and cultivating community engagement and high visibility for the County with a cohesive voice.
For years, Guilford County has experienced an inferior public relations complex to the state’s two largest counties – Wake and Mecklenburg – as these two counties have very sophisticated public relations capabilities, while that Guilford County has never funded a full and dedicated public. relations office.
Years ago, a former county manager, David McNeil, found an old podium with the county seal in stock. The staff dusted off and tweaked it and, for a while, when commissioners held press conferences or made public statements, they did so behind that podium. But even this small step towards branding and professionalism has gone by the wayside.
Former County Director Marty Lawing, while he was director from 2013 to 2020, wanted more attention to be paid to the matter and it is somewhat ironic that this happens the year after he left the Guilford County Government.
The Guilford County Clerk in the council office has handled the lion’s share of public relations for the county over the years. Sometimes, however, different departments have assumed their own public relations responsibilities.
For the new public relations officer, the county is looking for someone with a ‘license in a related field with a combination of education and experience who would provide the knowledge, skills and competencies to complete the tasks and duties. essentials of this post. OR Bachelor’s degree in communications, journalism or related field and considerable experience in public relations and eight years of experience overseeing a public relations function in a complex local government organization, of which at least three years in a position supervision.