General commercial real estate partners raised more capital in 2021 with Juniper Square’s digital subscriptions

Fundraising success coupled with investment manager insights into 2022 trends demonstrates the benefits of modernizing CRE investment management

SAN FRANCISCO, March 29, 2022–(BUSINESS WIRE)–Juniper Square, the leading provider of commercial real estate (CRE) investment management solutions, announced that it has seen a consistent and substantial increase in funds raised by clients using its digital subscription tools. With $10.9 billion raised in 2021, this represents 272.5% more capital raised than the prior year through digital subscriptions. The total number of investor positions also increased year over year by 206.2%, the average check size increased from $162,594 to $197,729. Regardless of company size or investment vehicle, GPs who used Juniper Square digital subscriptions raised more funds, faster than sponsors who did not.

“Customers who used Juniper Square digital subscriptions in 2021 raised more money from more investors than ever before,” said Matt Lawson, chief marketing officer of Juniper Square. “This trend is consistent with everything we’re seeing in the market: GPs who use technology to transform their investor experience are earning an outsized share of investment capital.”

In a January 2022 survey of capital raising activities, almost all (92%) respondents using digital subscriptions raised more capital in 2021 compared to 2020, compared to 60% of respondents without digital subscriptions who saw the fundraising increase. With 77% of respondents indicating that the market is becoming more competitive, investment managers have a significant advantage in automating administrative work using digital underwriting tools and reallocating saved time to trading.

Additionally, the survey revealed that Juniper Square customers are more confident in their fundraising abilities and have set larger fundraising goals for 2022, with an average predicted increase of 35% greater than of respondents who used other technology solutions and 60% more than those who currently do not. using any technology in their fundraising.

“Using Juniper Square digital subscriptions, we raised more capital in 2021 than ever before. Personalized tools make fundraising more efficient, ensure the accuracy of our records and improve our interactions with clients,” said Erin Patridge, Head of Client Relations at Trinity Investors. . “Using subscription-based fundraising tools is a game-changer for managing investments and communicating with investors.”

Juniper Square Digital Subscriptions provides an interactive and dynamic workflow for investors, enabling GPs to provide a better experience for LPs and eliminate the tedious back and forth associated with traditional PDF or paper versions of limited partnership agreements. The online tool manages every step of the subscription process, while giving sponsors full visibility and control over progress and pledge amounts.

“Using digital subscriptions in 2021, we were able to raise over $125 million,” said Cary Goldman, CEO/Founding Partner, Timber Hill Group. “Not only have the tools made fundraising faster and easier for our team, but our investors have appreciated how they have simplified paperwork, reduced human error, and made communication more efficient.”

“The digital subscription tool has helped us achieve our capital raising goals in 2021,” said Evan Bernstein, co-founder and managing partner of Castle Park Investments. “In addition to streamlining the fundraising process, it has allowed us to spend more time growing our business, finding great deals and generating returns for our investors.”

The main fundraisers using the Juniper Square Digital Subscription solution were located across the country, but were most often headquartered in California, Texas, New York, Florida and Illinois.

More information on fundraising data can be found here.

About Juniper Square

Founded in 2014, Juniper Square is transforming private equity with innovative software and solutions that provide a more modern, effective and efficient approach to managing private partnerships. Designed to provide real-time information and workflow to all parties involved in a private partnership, Juniper Square enables forward-thinking general practitioners to reduce administrative costs, increase investor satisfaction and raise more capital.

Trusted by over 1,200 GPs for managing over 200,000 investors and $1.5 trillion in assets, Juniper Square has quickly become a leading provider of investment management and administration solutions for real estate. commercial. The company was recognized as a 2021 Inc. 5000 fastest growing company in America, a Deloitte Technology Fast 500 company and was named one of Forbes’ Top Startup Employers. To learn more, visit

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Angela Fentiman
[email protected]

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